When choosing the best affiliate program software for your business your first decision is whether to host and manage it yourself or through a third party. Both of these options have their own advantages and disadvantages, so it is important to think about which one is most suitable for you in the long run.
Even though you can always change your mind, it can be a problem for any affiliate you have recruited, so if possible, you must make the right decision the first time. You may explore https://affiliatepro.org/shopify-affiliate-program/ for the Magento affiliate program.
Managing Your Own Affiliate Software
There are a number of benefits to managing your own affiliate program software. The most prominent benefit is that it is much cheaper in the long run because you do not have to pay the third party provider part of the commission.
In addition, you get the flexibility to do whatever you want. This can prove useful whether you sell physical or digital products. Another benefit is that your own hosting solution is only a one-time fee, while third-party options can have recurring costs to consider.
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The reason why some businesses avoid hosting their own programs is two. The first is technical knowledge. There is a high probability that you need someone to set up the software for you and keep it from time to time. You also have to make your own method for recruiting affiliates; otherwise, no one will know that your program exists.
Using Third Party Affiliate Program Software
Using third party software to manage your affiliate program is quite common. There are two big reasons that this is a popular choice. The first is that you get instant access to a large number of affiliates who are active in promoting products.
This means recruiting affiliates is much easier. Another benefit is much easier. You only need to set up your account and pay your fees when asked. An affiliate manager will take care of the rest.